Kanye West & Kim Kardashian 12th in Vanity Fair’s “Powers That Be” ranking

Facebook founder snagged the top spot on Vanity Fair’s latest New Establishment list – the 21st annual ranking of the most powerful people in business and media, NBC reports.

The list is broken up into two categories: “Disrupters,” which ranks 50 people who are shaping the way we interact, work, play and consume, and the “Powers That Be,” which includes 25 visionaries in business and entertainment who have used their influence to impact cultural change.

Zuckerberg is the youngest person to ever top the New Establishment list.

25-year-old Taylor Swift, who made headlines this summer for prompting policy change at Apple, leads the “Powers That Be” ranking. Rapper Kanye West and reality star Kim Kardashian are ranked 12th in the list.

According to the Vanity Fair, “The West-Kardashian coupling represents a strong argument in favor of corporate synergy.” West gives Kardashian artistic legitimacy, and the reality star and spokesperson offers her acclaimed yet famously difficult rapper husband something bordering on broad appeal. Kardashian’s new book, Selfish, earned what seemed like genuine praise—at least in a Warholian way—from some book critics. West is currently recording his next album, under the working title Swish, which reportedly includes collaborations with Paul McCartney and Bruno Mars. It promises to be even more Spotify-friendly than his critically beloved Yeezus.

Kardashian and West also demonstrated a well-honed alacrity for entering new industries. Kardashian authorized her likeness to an app developer in a deal that could pay her up to $85 million. West, who is moving further into the fashion business, recently released his latest collaboration with Adidas, the Yeezy Boost 350, a limited edition that fetched up to $10,000 on eBay from eager sneakerheads.

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