From March 5 to 9, Armenian high-tech companies will represent the “High-Tech Armenia” brand at the world’s largest digital trade fair, CeBIT, held annually in Hannover, Germany. The delegation is led by the Union of Information Technology Enterprises (UITE) and supported by the USAID-funded Enterprise Development and Market Competitiveness (EDMC) Project and the Centre for the Promotion of Imports from developing countries (CBI) – an Agency of the Netherlands Ministry of Foreign Affairs. The Armenian delegation includes representatives of Instigate, Locator, X-Tech, and the Association of Technology StartUps.
During the exhibition, Instigate will present its applications, a multi-track media player for iOS devices, enterprise development activities, and other products developed by the company. X-Tech will present its Kinect apps and games, website development services, including e-commerce, web and mobile applications, as well as their recent project, CityBugs.am. Locator will present their services in vehicle tracking, data transmission, and 3D modeling among other projects.
CeBIT presents digital IT and telecommunications solutions for home and work environments. The exhibition offers an international platform for showcasing current industry trends, business networking, and product presentations. CeBIT brings together over 4,000 companies from 70 countries and boasts around 312,000 visitors from 110 countries. Armenian companies have participated at CeBIT a number of times since 2000.
USAID/EDMC support is aimed at enhancing the ability of Armenian IT companies to export their services and products, improving their business communication and sales skills, and expanding their professional network.