Dilijan will be presented as a distinctive tourism destination during upcoming events in Georgia, highlighting the Armenian town’s natural, cultural, and hospitality potential.
On September 22, Tbilisi will host the 7th International Conference on “Tourism Standards,” organized within the framework of World Tourism Day. Launched in 2020, the annual conference serves as a key platform bringing together tourism professionals from different countries to share their countries’ standards, regulations, and experiences. For the first time, Armenia will officially participate in this important event, using the opportunity to build connections and foster international cooperation.
On September 23, the “Meet Dilijan” initiative will be presented at a dedicated event in Georgia. Organized with the participation of the Embassy of Armenia in Georgia, Armenia’s Tourism Committee, the Georgian National Tourism Administration (GNTA), and the Georgian Tourism Association (GTA), the initiative seeks to position Dilijan as a leading tourism destination for both local and international travelers.
“Meet Dilijan” will introduce the town’s diverse offerings — from its rich cultural heritage and vibrant culinary traditions to its natural beauty and growing hospitality sector. Special attention will be placed on the HoReCa industry (hotels, restaurants, and cafés), which is expected to be among the main beneficiaries of increased tourism flows from Georgia. The program will also feature a panel discussion on regional development opportunities.
“Presenting Dilijan on this international stage is a unique opportunity not only to showcase the town’s tourism and cultural potential but also to strengthen Armenia’s place on the regional tourism map. We believe Dilijan can serve as a bridge between the Armenian and Georgian tourism markets, thanks to its convenient logistics, geographic proximity, and accessibility for short-term trips. Furthermore, the town holds significant potential for combined regional tours, attracting international visitors eager to explore both Armenia and Georgia within a single journey,” the organizers of the Meet Dilijan initiative noted.
