Threads: Facebook owner Meta set to launch Twitter rival on Thursday

Facebook owner Meta is launching its new app to rival Twitter and says it will go live on Thursday, the BBC reports.

The app, which is called Threads and is available for pre-order on the Apple App Store, will be linked to Instagram.

Screengrabs show a dashboard that looks similar to Twitter. Meta describes Threads as a “text based conversation app.”

The move is the latest in a rivalry between Meta boss Mark Zuckerberg and Twitter owner Elon Musk.

Last month, the pair agreed to a physical fight, though it is unclear how serious the two men were about actually holding a bout.

“Thank goodness they’re so sanely run,” Mr Musk responded to a tweet about Threads, in an apparent fresh swipe at Mr Zuckerberg.

Meanwhile, Twitter has said that the popular user dashboard, TweetDeck will go behind a paywall in 30 days time.

The move is the latest push by Mr Musk as he tries to get users to sign up to Twitter’s subscription service, Twitter Blue.

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