By invitation of Enterprise Armenia CEO Gohar Abajyan, Mrs. Figen Ilgaz, Regional Vice President of Starbucks Eurasia, is visiting Armenia to evaluate opportunities for the brand’s potential entry into the market.
The two-day program, initiated and coordinated by Enterprise Armenia, includes high-level meetings with government institutions and leading private-sector partners. The agenda focuses on assessing Armenia’s fast-growing consumer base, modern retail infrastructure, and the rapid expansion of its hospitality ecosystem.
Armenia’s strong macroeconomic fundamentals, double-digit tourism growth, and an increasingly sophisticated middle class are creating new opportunities for international consumer brands seeking sustainable expansion in the region.
This visit is part of Enterprise Armenia’s global investment promotion agenda, positioning the country as an emerging growth market where global brands can establish a long-term presence, scale efficiently, and partner with a government committed to facilitating investment and business success.
