Microsoft has announced a new version of its search engine Bing, which incorporates the latest in artificial intelligence, the BBC reports.
The overhaul deploys OpenAI’s ChatGPT technology, which has taken the world by storm since its launch last year.
The move is by far the biggest threat Google has seen to its dominance in web search – and marks the beginning of an AI arms race between the companies.
“The race starts today,” Microsoft boss Satya Nadella said.
Developed by Microsoft-backed OpenAI, ChatGPT uses deep learning techniques to generate human-like responses to search requests.
Mr Nadella said he thought it was poised to change the nature of online search – and interactions with many other software.
“This technology will reshape pretty much every software category that we know,” he said.
Bing will now respond to search queries with more detailed answers – not just links to websites.
Users are also able to chat with the bot to better tailor their queries. More contextual answers will be added on the right hand side of a search page.
The new Bing search engine will be live right away – with a limited number of searches for each person.