Armenia will present its Eurovision 2015 entry “Don’t Deny” on March 12.
Speaking to Eurovision.tv, Gohar Gasparyan, Head of the Armenian Delegation answers several questions about the band Genealogy, which will represent Armenia at the 2015 Eurovision Song Contest.
“The brilliant official slogan for the Eurovision Song Contest 2015 Building Bridges inspired us to create Genealogy. Two basic characteristics connect our six artists – the first one is the blood running through their veins that carries Armenian genetics, national traits and the reach history of Armenia. The second one is music, which also unites genetically. We have built a bridge between the past and the future, Armenian genetics and world music, Armenia and Eurovision. This is the genealogy of history and music – it can be distinctly defined from the official logo that the life tree has strong roots and branches reaching out to heights with the shape of connecting molecules. AMPTV’s designer Luiza Petrosyan was the creator of Genealogy’s logo,” she said.
Gohar Gasparyan further comments on the artist selection: “While implementing the idea and selecting participants, the necessity to define the geography was extremely challenging because we, Armenians, have numerous talented artists spread all over the world. So we started looking for talented, young and charming artists and the initial list included over 30 names. However, according to the rules of the Eurovision Song Contest; only six people are allowed to perform on the stage. Armenian Public TV Company made the tough decision considering singer’s ability to perform live on stage, diversity and peculiarities of vocal capacity and style.
Armenia has already named five participants of the band: Essai Altounian of France; Tamar Kaprelian of New York, USA; Vahe Tilbian of Ethiopia; Stephanie Topalian of Japan and Mary-Jean O’Doherty Vasmatzian of Australia.
Gohar Gasparyan said “the group would be impossible without a representative from the Republic of Armenia, simply because the bridge is being built between Armenia and Eurovision.” “The singer, who will be revealed along with the premiere of the music video, is the center and the connecting dot of Genealogy. The singer’s voice is powerful and diverse, even in the song it is uniting and connecting the five voices,” she said.
The Head of the Armenian Delegations explains how the song was created: “The song has also been selected internally. We have been collaborating with numerous Armenian composers and lyricists. This year I was especially thrilled with the fact that after our last year’s success in Eurovision there was a wave of excitement and desire to create a winning song. The creative team of AMPTV selected the song composed by Armen Martirosyan and lyricist Inna Mkrtchyan. This was the song to perfectly fit Eurovision song format and combine all six unique voices creating the desired atmosphere on the stage.
We decided to have a double premiere and present the song along with the music video considering that it is making a greater impact and is reinforcing the power of the narrative. The song is about universal values and the message is one – “Happiness is born when people are united and live in harmony with themselves, their families, love relationships and so on. Generations are shifting with time but the genealogy remains, thus the values of love and peace are stable.”
The participants visited Armenia for a short trip to record the song and the music video directed by Aren Bayadyan. Several exclusive photo shoots were held with stylist Armen Galyan. The music video premiere will be on March 12 on AMPTV at 18:30 CET right after the main news simultaneously with Eurovision.tv.