Apple rounds up top iOS app developers for AIDS charity campaign
Angry Birds, Clash of Clans, Monument Valley and Kim Kardashian: Hollywood are among the iOS apps taking part in Apple’s latest fundraising drive for AIDS charity Red, The Guardian reports.
25 apps are involved in the two-week campaign, with each offering exclusive Red-themed content, and donating all sales and in-app purchases to the charity.
Angry Birds will have a new Mighty Feathers power-up and bonus level; Clash of Clans will be selling special-edition Red gems, with players able to show a Red badge on their town hall; Monument Valley is selling a new Red-branded chapter; while Kardashian’s game will sell Red-branded Beats headphones as a virtual item.
The promotion is dominated by games, the most lucrative category on Apple’s App Store, with Bubble Witch Saga 2, CSR Racing, Cut the Rope 2, Despicable Me: Minion Rush, FarmVille 2, FIFA 15, Frozen Free Fall, Heads Up, Puzzle & Dragons, Rayman Fiesta Run, Sims FreePlay and Threes also included.
Apple’s GarageBand music app is also part of the promotion with a new collection of audio loops, alongside Clear, Djay 2, The Human Body, Kitchen Stories Cookbook, Over, Paper, Star Walk 2 and Toca Town.
Apple will also donate a portion of sales at its retail and online stores to Red on 28 November and 1 December – the popular “Black Friday” and “Cyber Monday” shopping days in the US, although they’re catching on elsewhere in the world. 1 December is also this year’s World AIDS Day.
“For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact,” said Applechief executive Tim Cook in a statement.
“This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”