At the World Travel Market 2014 in London, the leading event for the global travel industry, Euronews spoke to Arman Khachaturyan, Chief Executive Officer of the National Competitiveness Foundation of Armenia about the diverse tourism offer his country showcased in London.
“We are known for our culture, for our heritage, for our history. And our tourism products are inherently embedded in the experience and in the history that we have. One of the major influxes that we have into the country are from Russia and from Western Europe. For example, the Germans come for eco-tourism. The Italians come for our heritage and history. The Russians come for leisure tourism. And we are trying to cater to all the needs by creating very specific products.”