Jennifer Lopez has been spotted wearing jewels made by the notable Yeprem Armenian jewelry company as she performed the official anthem of the World Cup at the opening ceremony on June 12.
Founded in Beirut, Lebanon in 1964, Yeprem is positioned internationally as one of the most progressive brands in the realm of the jewelry industry.
Inspired by a golden bracelet bestowed by his mother, which was intended to provide him and his family a brighter future, Lebanese born of Armenian decent Yeprem Chakardemian established his own jewellery brand.
