Borussia Dortmund have developed a smart marketing strategy by selling the shirts of a former player, putting them on sale and overwriting the name with their new signing, espnfc.com reports.
The 2013 Champions League finalists started a sale this week in order to get rid of old No. 10 Mario Götze jerseys following his move to Bayern Munich in the summer. Dortmund put them on the shelves for only 29 euros when they were previously 85 euros, according to German tabloid Bild.
But the club also put a twist on the offer by adding a huge yellow sticker on the back with new signing Henrikh Mkhitaryan’s name on it.
The Armenia international joined Dortmund as Götze’s replacement and took his old number, but never wore the 2012-2013 jersey, giving Dortmund fans an incentive to snap them up.
Despite receiving 37 million euros from Bayern for the sale of Götze, it appears that Dortmund are still finding clever ways to cash in on the 21-year-old.