RT is the first TV news channel to reach 1 billion views on the video-sharing website YouTube. RT is the first dedicated news network to join YouTube’s elite “1 billion club”, dominated by comedy clips, music videos and entertainment shows produced by networks like BBC and CBS, RT reports.
RT began broadcasting in 2005 – the same year YouTube came online – challenging the news media consensus and reaching out to a savvy viewer base.
“Our YouTube platform allows us to reach a truly global audience, and as result, it has become an essential component of our brand,” says RT’s Editor-in-Chief Margarita Simonyan. “Achieving this level of success is exceptionally rewarding in and of itself, but it is also an indicator of just how much demand there is for an alternative voice and alternative perspective on the international news landscape.”