British Tesco Clothing Brand to open shops in Armenia

The clothing brand sold by Tesco has revealed plans to open more than 50 new franchise stores worldwide over the next five years.

F&F, which opened its first franchise store in Saudi Arabia last year, said it would open shops across the Middle East and in Kazakhstan, Georgia, Armenia and Azerbaijan. Up to six stores will be opened this year, with the first in the Kazakh capital Astana next month.

“This announcement builds on the success of the first franchise stores and demonstrates our commitment to growing the brand internationally through this model,” F&F Chief Executive Jason Tarry said in a statement.

F&F clothing is already sold in 12 countries, including the Czech Republic and Poland. In the UK, F&F sales exceeded over £1bn and have increased by 9% over the last year.

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